Client work charted from discovery, never launched from a stock hull. Each vessel in the fleet reflects how the business actually sails — not a feature manifest.
Argo Navis — The Fleet · Plate II
Custom WordPress build for a Minneapolis general contractor. The commission began with a structured discovery session to chart how Jacobs Construction actually wins business — not a feature wishlist, but their real sales course and client expectations.
The result is a conversion-focused vessel with a clean service structure, clear calls to action, and zero borrowed rigging.
A Coon Rapids lawn-care and snow-removal outfit whose existing chart wasn't bringing in trade. The rebuild started with how customers actually search — seasonal services, service territory, clear ports of contact.
The result is a fast, mobile-first vessel with local SEO schema and zero template ballast. Built to be found and built to convert.
Full-stack white-label SaaS vessel for fractional HR consultants, charted from first principles — strategy, design, and engineering. Each licensee sails their own practice under their own flag and subdomain. First tenant: Cultivate People Co., a Twin Cities HR consultancy.
Ships with 62 AI-powered HR instruments, an 11-tab client logbook, a white-labeled client portal, e-signature, and Stripe subscription billing.
Every commission begins with a structured discovery session — the client's real goals, sales course, and audience, before a single line is drawn. No quote sheets. No assumptions.
Purpose-built from the brief. No hulls off the shelf, no rigging kits. Every layout and typographic decision serves the client's specific waters. Iterations run with the client aboard.
The approved design is built in full — clean HTML/CSS/JS or custom WordPress theme. No builders, no drag-and-drop assembly. Fitted to production quality before handoff.
No templates used at any stage. If the commission isn't right for TCBB's course, that gets said before any keel is laid.